Increased traceability could result in better beef
The province gave nearly $1 million at the beginning of summer to family-owned meat processor VG...
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Author: Owen Roberts
Thinking local about beer and wine
Lack of access seems to be behind the surprising results of a study showing Canadians overall aren’t thinking local when purchasing beer and wine. The survey by a group called LoyaltyOne showed that less than 40 per cent...
Read MoreHere’s some help putting Ontario pork on your fork
Growing local food is a farmer’s everyday job, and it’s also a major buying decision for certain commodities, including meat. Ontario Pork’s fledgling branding campaign capitalizes on this. The campaign clearly and simply...
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Farmers need to give consumers what they want, and that’s local
Ontario consumers want local food, and the province is helping them get it. But many farmers...
Read MoreCommunity key for driving the research process
Something happening in the research community is exciting and a great source for news coverage. It’s important that people receive research news in an understandable way; after all, they have a stake in it through funding,...
Read MoreOWEN ROBERTS
Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.