Got ads? Got facts? Got milk
Think about your favourite ad. Is it fun and witty, or is it meant to inform? Probably it’s the former; some of the best comedy writers are ad writers.
Photo credit: Getty Images
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Author: Owen Roberts
Pay special attention to farm safety this week
It’s Canadian Agricultural Safety Week, an annual event designed to draw attention to some of the challenges facing the country’s 190,000 farms.
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Brazil’s agri-food exports snap global attention
Jaws dropped earlier this year when export figures showed Brazil was becoming the global top exporter in grain and oilseeds, surpassing the U.S.in the likes of soy. And now, as 2024 unfolds, it’s clear there’s even more to come in other commodities from the South American powerhouse.
Photo credit: The Grower
Women operators help deepen farm stories
Number crunchers have finally finished counting heads and tails on farms, and the new U.S. Census of Agriculture is ready for release. If recent trends hold true, expect to see even more women counted as farm operators.
Photo credit: Holly Spangler
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U.S. and Europe: How farmers handle stress
What’s Your Story? Farmers struggle with their mental health and with high levels of stress across the U.S. No surprise, it’s happening in Europe, too. Here’s why and what to do about it.
The agricultural export story coming out of Ireland these days is upbeat. Irish food, drink and horticulture exports were up 22% last year, reaching a record high of 16.7 billion euros ($417.8 billion).
That’s good news.
Photo credit: Canadian Mental Health Association
Read MoreOWEN ROBERTS
Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.