In the midst of a saturated media market, a movie made on a shoestring budget – about grain handling safety – has generated a buzz among rural audiences. SILO is a Hollywood style, 80 minute-long story of a farm worker who gets trapped trying to free-up grain stuck in a 50-foot high storage bin. Compared to most instructional videos, SILO takes farm safety to a whole new level.
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Farming is one of the most dangerous occupations, but research shows that agricultural journalists are better at reporting the unfortunate results of such danger – rather than how to prevent it.
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A tug-of-war is underway in the U.S. right now between two federal departments about who will have the oversight of genetically modified plants and animals. Currently it’s the Food and Drug Administration, but the U. S Department of Agriculture believes it should be at the fore, as do most farmers. No matter which agency prevails, it will be the consumer who has the final say in this controversial market. Photo: TorontoSun.com
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March is Agricultural Literacy Month. What does that mean? Thanks to government-funded programs, the agencies that deliver them and some benevolent donors, students are learning the facts about agriculture in Canada. If tomorrow’s consumers are discerning and well informed, that’s something to celebrate. Photo: Agscape.
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Jan Kielstra, a 21 year-old dairy farmer from Saskatchewan, has developed an astounding YouTube following. SaskDutchKid, as he calls himself, has amassed millions of views of his videos that portray the highs and lows of everyday farm life.
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Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.