Author: Owen Roberts

The best stops for food have lots more to offer

Farmers’ direct marketing efforts, such as roadside stands and farmers markets, do better in areas that already offer what the study called “natural” and “social” capital – specifically, farmland and cultural destinations for day tourists. Building a community with those attributes requires broad support. Photo: Fredrictonfarmersmarket.ca

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It’s packers vs farmers in this meat war

US President Joe Biden is introducing legislation that will make it easier for American livestock producers to sue unscrupulous meat processors. The legislation is aimed at encouraging more competition in a sector that has grown increasingly powerful with consolidations. Next up on the President’s agriculture agenda: clearer country of origin labelling, which could have a huge impact on Canadian beef producers. Photo: cnbc.com

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Farm equipment group links technology, sustainability and bandwidth

Farmers are embracing ‘smart’ farm equipment technologies that can save them money and benefit the environment – if they have adequate internet access.
Now, several major farm equipment and non-agricultural groups are stepping up to lobby for better rural bandwidth, not only for use in food production but for residents’ health and education, as well. Image: Land O’Lakes Inc.

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Is science finally winning over food buyers?

A recent Grassroots Public Affairs survey of Canadians found that consumers’ edginess towards federally approved products farmers use to protect their crops has slightly lessened. Perhaps scientists’ messages regarding product safety are finally being heard. Photo: bestfoodfacts.org

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New minister has huge opportunity to promote change

Lisa Thompson, MPP for the riding of Huron Bruce, has been appointed agriculture minister for Ontario. She’s been a strong agricultural education advocate and she’s well respected by the farming community…and now, she’s in a position to make a real difference for agriculture. Photo: omafra.ca

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Urban Cowboy

Raising awareness and promoting dialogue about current food and agriculture issues.

OWEN ROBERTS

Headshot of Owen Roberts

Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.

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