Author: Owen Roberts

We’re wasting less food but there’s more to do

Efforts to curb food waste are succeeding. A new report from Value Chain Management International (VCMI) shows that, compared to just five years ago, overall food waste in Canada has dropped by nearly 20 per cent. Despite these gains, though, the two biggest causes of avoidable food waste — excess inventory and date coding – are not easy to quell.

Photo credit: thegrower.org

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Count me in. I believe in science

In this era of misinformation and mistrust, it’s easy to understand why modern foundations like government, the media and science are viewed with skepticism. Many people on the receiving end of information don’t know what to believe and whom to trust (other than farmers — more on that later), so they side with whomever makes them feel the safest, facts aside.

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Swiss agritourism: A cow massage and a roll in the hay

This year, global tourism is on track to recover to pre-pandemic levels. Restless travelers are fed up waiting for COVID to disappear (it won’t); they’re spreading their wings and seeking adventures.
That’s great news to world leaders such as Francisco Betti, head of the Global Industries team at the World Economic Forum. At a forum meeting in May, he gushed about this encouraging milestone and its potential impact.

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Tell your farm’s version of fighting back

The most compelling stories to come from your farm this fall and winter will not be how you’re getting walloped by external forces, but rather, how you’re fighting back.

You’re facing a real Hydra, a multiheaded monster that has its eyes on your operation. The anticipated drop in farm income, the stalled farm bill, astronomical input costs, record trade deficits and wrong-headed, misguided politicians trying to convince America that the crops you raise are poisoning them and their kids are but a few of the issues beating down your door.

Photo credit: Canadiangeographic.ca

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Urban Cowboy

Raising awareness and promoting dialogue about current food and agriculture issues.

OWEN ROBERTS

Headshot of Owen Roberts

Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.

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