Farmers could actually profit from ‘decarbonizing’ the agri-food system. But they can’t do it alone. It will call for more cooperation in trading relationships along the value chain. Image: Value Chain Management International.
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Better nutritional labelling on alcohol is the aim of health advocates in the U.S. who are suing the U.S. Treasury and Secretary Janet Yellen, to draw attention to their cause. Is calorie and ingredient information likely to moderate peoples’ consumption? It seems unlikely. Photo: cbc.ca
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Farmers have traditionally marketed their harvests on freshness and taste. But new research results show nearly 80 per cent of consumers surveyed believe the right foods can keep them healthy – and that’s what farmers can deliver. Image: freshproduce.com
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King Charles has been long been an environmental advocate when it comes to farming, and believes that regenerative agriculture is the future of food production. In his new role, he has a chance to intensify his focus on sustainable food systems, and convince other world leaders to do the same. Photo: theguardian.com
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I’m pleased to now be contributing a monthly column to Illinois’ Prairie Farmer, called “What’s Your Story?†It’s all about tips and reasons to help producers reach consumers and decision makers. If those groups are better informed, policy creation and buying decisions should be more balanced.
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Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.