New technology adoption transcends a series of steps, and people, on its way to finding a fit in society. First, a handful of venturesome innovators take a chance on it before anyone else even hears about it. Then come the early...
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Photo: S.H.A.R.E. I inadvertently over-watered a new — particularly fragile —...
Read MoreThis is an article from the Texas Tech newspaper. Owen Roberts is doing the grinding work graduate students often do. The agricultural communications instructor daily plies away the study hours aimed at getting his doctor of...
Read MoreFor the first time in Canadian farming, the way a farm markets its products — or “ingredients,” as local food guru Anita Stewart calls them — is more important than how it produces them. That eye-opening...
Read MoreMy students are helping promote a University of Guelph-led international conference about two hours north of here this summer, on boar semen technology. It’s the first time this globally minded gathering has ever come to...
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Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.