The farm community is up in arms about food labelling. Farmers think they're missing a grand opportunity to capitalize on consumers' interests in local food, however you define it, because they're bound by archaic...
Read MoreFor fear of sounding like an opportunist, the recent cloned meat approval in the United States and Europe that I wrote about here recently couldn’t have come at a better time. ...
Read MoreAll the talk these days in the agri-food sector, even at the farm level, is about building brands.Recently, Ontario beef producers were told at a meeting that they should be branding their beef more than they do now,...
Read MoreEveryone has their own approach to rural development and renewal, and many of them involve finding a niche, so residents there have something to do, or buy or...
Read MoreCattle and pigs aren't the only animals found on Canadian farms, but Statistics Canada says some alternative species that gained ground in last couple of decades have lost favour to conventional animals. That said, the...
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Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.