Quality, reliability and safety are traditionally the key selling points abroad for Canadian farm commodities and food products. The pristine, clean and green image resonates with buyers, and it’s helped boost Canada’s...
Read MoreNewspapers are having their share of readership challenges, but the Guelph Mercury is bucking the trend. It’s carrying a story today about readership being up more than nine per cent for its print edition, and 10 per cent...
Read MoreIt was my pleasure this morning to welcome students and sponsors of the 2010 CanACT-Oklahoma State University agricultural communications exchange program. The CanACT members travelled to Oklahoma State during Guelph’s...
Read MoreApril 6 is the launch of the Ontario Food Industry Environmental Coalition, a self-described access point between the food industry and the provincial government. The coalition, which calls itself the food industry equivalent...
Read MoreEnrolment in my Agricultural Communications I class at the University of Guelph has climbed since I began offering public speaking a few years ago. Students say public speaking helps them prepare for the inevitability of...
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Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.