I don’t like the stories going around about agriculture right now — especially the ones about farmers poisoning America. I suspect you don’t, either. But the reality is that political opportunists with antifarming agendas have turned up the jets on their rhetoric like never before.
Photo credit: Ontario Federation of Agriculture, ofa.on.ca
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Aaron Richardson was surprised and honored when his pastor asked him to bring a special guest to Sunday’s service: his tractor. The pastor planned to recognize the importance of agriculture to the rural community of Dunnville, Ontario, and believed that having Aaron’s tractor parked outside the South Cayuga Community Church would send a clear message to the congregation.
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Gone are the days when men were the only ones who counted statistically as farmers.
Through the agricultural census, we’re seeing more women identify as farm owners or co-owners, a nod to the equal partner role they’ve long had on farms.
Photo credit: Angie Koch
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In this era of misinformation and mistrust, it’s easy to understand why modern foundations like government, the media and science are viewed with skepticism. Many people on the receiving end of information don’t know what to believe and whom to trust (other than farmers — more on that later), so they side with whomever makes them feel the safest, facts aside.
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This year, global tourism is on track to recover to pre-pandemic levels. Restless travelers are fed up waiting for COVID to disappear (it won’t); they’re spreading their wings and seeking adventures.
That’s great news to world leaders such as Francisco Betti, head of the Global Industries team at the World Economic Forum. At a forum meeting in May, he gushed about this encouraging milestone and its potential impact.
Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.