Origin Green is Ireland’s tough national quality assurance and sustainability program for agriculture. And that’s no blarnery! Voluntary participants are subject to audits every 18 months about all the benchmarks familiar to us: proper manure and fertilizer management, grazing approaches, animal genetics and much more.
For the country’s dairy sector, it’s been a positive move on many fronts, not the least of which has been more green in their pockets. Click here to read more.
Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.
