Farmers live with little control over many of the factors affecting their livelihood. Catastrophic weather, erratic markets, and political trade wars affect everyone in the business. So when the going gets tough, it’s important to know that others are there to share the load.
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Urban Cowboy
Raising awareness and promoting dialogue about current food and agriculture issues.
OWEN ROBERTS
Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.