As houses and industry come in, farms go out. But some, like the century-old crop and beef Sunnymead Farms, plan to stay and farm. They are embracing their urban neighbours by encouraging visitors and using the latest technology to ensure their farm meets the highest in animal standards, and has the least impact on local soil and water systems. These techniques, farmers hope, will help them continue to farm in the area for future generations.
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Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.
