Prime Minister Trudeau’s recent announcement of financial help for the agri-food industry was a welcome move, but insufficient for one of the nation’s hardest hit sectors in this pandemic. After enduring two years of terrible weather coupled with brutal trade wars, many producers were ready to quit farming, even before COVID-19.Â
Photo: The Western Producer
Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.
