Consumer’s buying patterns have changed during this pandemic, and that may mean new opportunities for producers … services or supplies in the value chain that could be fulfilled domestically, or steps that could be streamlined. But it’s essential to run the numbers carefully across a range of scenarios, before making any big financial decisions.
Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.
