Consumers are confused and frustrated by the latest messaging around the new plant-based food products. They’re often marketed as healthier and better for the planet. But what happened to the fresh, simple products we trusted without a mile-long list of ingredients? Read more…
Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.
