It’s always easier to sell a product if you’ve had great experience with it yourself. U of G business grad Rishi Sethi has had huge success with a product he’s developed and marketed himself. It’s a unique suture remover tool, and he can attest to its superior design from first-hand experience – he had someone give him stitches in his leg and back, so he could show how his tool removes them.
Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.
