Gord Sloan of Guelph (pictured here) is leading an effort to wean the CBC off the term swine flu and instead get its newsroom to use H1N1, which he says is more appropriate and less damaging to the pork sector. I write about the reasons he’s taken on the cause in this week’s Urban Cowboy column in the Guelph Mercury. My friend and colleague Prof. Jim Evans at the Agricultural Communications Documentation Center at the University of Illinois highlights the initiative in this issue of ACDC News.
Thanks to multi-talented SPARK participant Andra Zommers for the crisp photo of Gord.
